Common Good
Fruit Juice
Packaging
Key Visuals
Brand Identity
Good For the Common Good
Re/ Think
Common Good Juice is a cold-pressed juice presented by Green Common – an innovative brand that aims to revolutionize food mindset and promote healthy eating in Hong Kong. You will find the naming of Common Good Juice enticingly interesting as they were inspired by world-class celebrity green ambassadors & the health benefit, such as Faye Chill, Andy Anti-age, Leonardo Charm and Stella Glow. To enliven the product and build on the brand image, the packaging needed to be fresh, fun and full of goodness. The end result was a series of refreshing packaging that illustrated the juices’ benefits and vegan celebrity symbolically.
Re/ Build
Each illustration was designed to portray the vegan celebrity’s characteristic as well as the juice’s benefit in a simple, memorable, easy-to-associate way. For example, the energetic Jet Li was represented by a rocket, matched with the body booster juice, and altogether given the title “Jet Boost”. The mono white illustrations and the bright colours of the juices joined together to create a coherent and complementary combination that stood out from the crowd. By focusing on the key messages, the design communicated the benefits effectively via a simple yet thoughtful style and approach, leading to a successful marketing strategy.
Re/ Alilgn
A collection of KV has been developed for the series. For a brand backed with a mission of educating the public on the goodness of Green/Healthy eating, the visuals hit the mark by calling out the key benefits of the products and shows the unique differences of the brand vs others in the market.
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WORKS
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Brand Identity
Packaging
Website & App UX/UI
Event
Key Visuals
Interior Design
In-house Design Project
Chinese Auspicious Arts - Premium Red Packet 2020
The Bespoke Story behind the Traditional Blessings
AQ Communications
Website Revamp Content Planning
Communicate in a Smarter Way
Green Common
Cold Brew Mixed Fruit Tea
Stay Cool to Drink, Surprise your Taste Buds
OMNIPORK
Plant-based Food Branding
The Plant-based Pork is in Town Now!!!
In-house Design Project
Year of the Rat - Red Packet 2020
May the Year of Rat be of Great Luck!
The Moment
Perfume Packaging Design
Capture the Precious Scent Memories

In-house Design Project
UNIVERSE – Calendar 2020
"Nothing happens until something moves. - Albert Einstein"
TOTO HK
TOTO Summer Promotion
The intelligent technology providing you a comfortable experience
BEDIVERE
Men’s Grooming Packaging Design
A Heritage English Lifestyle with Noble Elegance
Wing Yuen
Brand Revamp
Infusing New Life to a 30 Year-Old Brand
K11 Design Store
Christmas Promotion 2018
Let's Party in this Design Playground
General Security
Logo Rebranding & Stationeries Design

An Indestructible Lock with Intimate Linkages and Powerful Synergy Effects
Waihong Services
Rebranding
A Splash of Fresh Droplet
Shibaji
Branding & Apps Design
Ease of Shopping at your Fingertips
Zippo Motif
Strategic Branding
New Era of Zippo
Green Common
Future Bar (A New Retail Brand)
Freshly Made from Future
Green Monday x Sands
Green Cuisine Campaign
The Green Cuisine in Macao
FSE Services Group Limited
Logo Refinement & Stationeries Design
Better Life, Better Home, Better Quality to You Everyday
Green Common
Green Common Booth @ Hofex Exhibition
Green Common Superstore in Hofex!
Common Good
Fruit Juice
Good For the Common Good
Green Common
Vegan Christmas Gift Box
The Precious Christmas Gift with your own Blessing

Green Common
Corporate Website & Online Store
Empowering the Community with Sustainable Plant-based Choices
Green Common
Vegan Mooncake
Sharing the Joy of a Healthy Mid-Autumn Festival
Ottimo Consulting Limited
Website Content Planning
Tailored-solutions and Value-added Services
Green Common
Chinese Candy Box
A Modern Twist on a Traditional Confectionery Box

Green Common
Chinese Vegan Soup
5 minutes to the Enjoyment of Healthy Vegan Soup
Common Good
Organic Snacks & Food

Eat Better! Live Healthier!
Green Monday
Green It Yourself Campaign
Green-it-yourself at Home! 

Green Monday
Green It Yourself Cooking Competition
Bring Home Healthy Food
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