Chinese New Year is the most important festival for Chinese. This is a family time to reward the hard work of previous year and welcome the new year ahead. People will celebrate and greet each other with blessing words. Red packets will be given from family and relatives to youngers as a token of good fortune in the coming year. To double the blessing, packets are designed by taking 4 tradition blessing phrases (金玉滿堂,報喜圖,白頭富貴,四季平安) to illustrate its meaning or story behind in a graphical way and pattern art.

Think

In-house Design Project

Chinese Auspicious Arts - Premium Red Packet 2020

AQ “Aptitude Quotient” Communications is a Hong Kong-based company providing comprehensive marketing solutions to its clients. It is currently serving renowned clients in various sectors and helping them to outshine their competitors. To keep the consistency from AQ brand logo to website development, its current yellow color is adopted as the theme color of the website, black is also added to create a pop sense and build a reliable brand image.

With the excellent services they provided, AQ constantly receives lots of compliments from their clients. To tailor-made the best website to promote their business, and highlight the clients’ feedback, we designed an outstanding pop-up comment box and pinned on every page as a characteristic. Besides, to showcase the collections of event photos professionally, we created a gallery section for each project, you can explore the details when you click on an image.

Build

AQ Communications

Website Revamp Content Planning

Cold-brew process is popular nowadays and has been classified as a kind of premium brewing method by the public. Brewing tea leaves at a low temperature keeps the taste soft and refreshing. It also facilitates leaching natural ingredients to create a fuller taste. To emphasize the deliciously refreshing blend of fruits and tea of this fruit tea collection, those ingredients are illustrated in an appealing colorful graphic approach. Also, some special icons are designed at the back of the bottle to highlight the benefits and nutrients brought by the HPP (High Pressure Processed) cold pasteurization technique. 

Green Common 

Cold Brew Mixed Fruit Tea

Today’s livestock industry contributes more carbon footprint than all transportation combined. The game-changing OMN!PORK is created to be an all-purpose plant-based pork analogue that is nutritionally superior and environmentally friendly . This message has been conveyed through the brand, packaging and various touch points.   

The brand graphic “!” (the exclamation mark) plays an important role as announcing this new and revolutionary plant-based pork has arrived in the city. And for another brand graphic – the pig icon, the significant pig nose was created with the shape of bean and leaf, representing the vegan ingredients for this brand. 

To align with the promotion strategy of the client, firstly targeting the Hong Kong market, brand name in Chinese is placed at the right top corner of the package, so as to create a stronger bonding with the target audience (e.g. housewives). The unique brand graphic “!” is also integrated into the Chinese character “肉”, to create a consistent and systematic brand identity for this brand and package.

Align

OMNIPORK

Plant-based Food Branding

To highlight the talents of rats, like the acute sense of smell and multifunctional long tail, the gold foil printing effect has been adopted. Besides, there is a myth that rats particularly like cheese. Thus, a cheesy-liked texture paper "Polytrade Bubble Egg Yolk" was chosen to present this idea by illustrating a group of rats is enjoying and hiding behind the yummy cheese.

Year of the Rat - Red Packet 2020

Capture the Precious Scent Memories Perfume is the one beauty thing that can capture our most powerful memories in life, a unique design collection to illustrate the romantic and unforgettable moment with your love. 

SUNDAY MORNING

While taking a deep breath, you’re tantalized by the energizing Calabrian lemon, lavandin, and orange blossom creating a floral fantasy on top of a musk and amber bed leaving you in a sensational state of mind to start your morning, Sunday morning. 

COUCH CUDDLING

The moment that you are wrapped by his arms and held tight. He absorbs your scent when cuddling, and together your heartbeat synchronizes, and feeling of comfort in the couch. Cuddling is a love language all its own.

CANDLELIT DINNER

Dining with the fragranced candle and the scent in the room exudes a magical feel with its unique and peaceful atmosphere. You realise this is something different, and it would be the unforgettable moment of your lifetime.

The Moment

 Perfume Packaging Design

The universe, a mysterious and unpredictable place has been expanding since the Big Bang over 13.8 billion years ago, giving birth to the Sun and planets, gradually comes to the start of space and human life journey. A marvellous trip to travel across the universe begins. In the beginning of a new decade, it is a good time to take a moment again and reappreciate how wonderful this creation is.

To express the uniqueness of different planets, diverse papers and special printing effects have been adopted, including 3D Emboss, Foil, Silk Screen, Frosted UV, Laser Cut. From January to December, you could have an unmemorable experience of our galaxy from the Sun to Pluto in a touchable and visible way accordingly.

UNIVERSE – Calendar 2020

To coordinate with TOTO's marketing strategy, we have to design a promotion campaign to promote their Hero Products in 2019 Summer. Adopting light color and simple graphics on the design to emphasize their brand vale on creating a comfortable, clean and healthy living to their customers.

TOTO HK

TOTO Summer Promotion

BEDIVERE was found in 1878 in the United Kingdom, stands for a heritage English lifestyle with noble elegance. 

Inheriting the majestic ethos of the knighthood, combining craftsmanship with modern design, and using both cutting edge technology and traditional skills, we aim to create highly desirable shaving accessories for men over the world.

Razor
The ergonomic and well-crafted double edge razor incorporates the best of traditional characteristics and state-of-the-art modern engineering to produce a superior-close, sharp and comfortable shave.


Shaving Brush	
Carefully selected badger hair is used for these purely handcrafted shaving brushes. The precious natural material is particularly soft and flexible to encourage a rich lather.

Shave Cream
Lathering into a rich foam, the Shave Cream is formulated with Aloe and Cucumber to hydrate and refresh, creating a shield to protect your skin

BEDIVERE

Men’s Grooming Packaging Design

Established for over 30 years, Wing Yuen has long been one of the key players in tea industry serving as wholesalers and exporters. With an aim to open up the brand to mass market and extend the tea culture to the modern generation, ReALLY was called upon to rethink their identity, packaging and graphics for their new flag store in Central. After analyzing the market, history and visions of the brand, we came up with a consolidated brand platform, setting the image of Wing Yuen as an open-minded Tea Master, who is reliable and friendly.

A unique logotype was created using the concept of the traditional Chinese seal as a tribute to Chinese Culture – as “Yuen” means having the consideration to the roots (飲水思源). The overall mood was calm, elegant and of reliable quality. The key graphics for the brand was a series of illustrations highlighting the process of tea-making, as Wing Yuen was all about education. The graphics allow the audiences to understand the background of tea from the field to the cup.

Instore graphics once again communicates the tea-making process and slogan of the brand “Tea is the origin of Health” (以茶養生，延年益壽）through elegant illustrations, serving as visual cues to open the gate of tea culture to tourists and beginner tea-drinkers.

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Works

Wing Yuen

Brand Revamp

To echo with K11 Mall Christmas theme, we have created the idea of Design Playground for K11 Design Store, using different colours and shapes to form the festive elements like Christmas Tree and Gift Box.

To enhance in-store shopping ambiance, the Key Art also extended to in-store decoration, items like floor sticker, store-front window sticker and display table wrapping, so as to provide an appealing and energetic shopping experience to customers.

K11 Design Store

Christmas Promotion 2018

General Security Group is a leading company in the security services industry. Current members of the Group include General Security (H.K.) Ltd. and General Security Ltd., each accumulating over 35 years of experience. Providing total solutions for security and safety with all 3 types of security licenses by SGSIA.

The professional and reliable image was meticulously implied from the brand logo and colour. The fastened and indestructible lock shows the intimate linkages and powerful synergy effects can be created between the members of the Group, while with the choice of modernized blue and grey colour, symbolizes a variety of specialized bespoke security services with quality, safety and professionalism delivered by General Security.

We has applied the design elements on different stationeries to ensure the brand is consistent throughout a variety of applications to build up a unique visual identity.

General Security 

Logo Rebranding & Stationeries Design 

To keep pace with the market developments and keep abreast of the competition, rebranding is an essential process for this professional brand to create a stronger voice in the industry. By giving a fresh and attractive brand image to an organization, it helps to meet the consumers’ ever-changing preferences.

Keeping the blue as the main colour, the new logo was enriched with a concept of a splash of fresh water droplet and a sailing forward ship, to express how a legacy and long-established brand moving forward on their cleaning service and quality.

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of the corporate identity. Having a good combination of the design and paper texture help business evolution by winning customers and associates. 

Waihong Services

Rebranding

Shibaji is an online platform selling Japanese beauty, medicine and other lifestyle products. To attract the e-generation, the brand needs to be fresh and energetic, the app flow must be easy-to-use. The cute breed Shiba Inu has been chosen as the brand mascot (& is the inspiration of the naming), leading into a cheerful shopping experience.

The app interface was designed to combine the excitement and ease of shopping in one simple to use the platform. Orange does not only represent the dog breed Shiba Inu, but is also a refreshingly positive colour that can uplift people’s emotion. The tone of imagery was set to be modern and stylish, in link with what the e-generation looks for when it comes to up-to-trend Japanese products. Carefully designed details such as the dog footprints dotted through the site add a fun touch and uniqueness to the overall project.

Shibaji 

Branding & Apps Design

Motif is a brand that promotes the values of culture and art through collaborating with various artists. Motif partners with the world renowned lighter company Zippo to create distinctive artist lighter collections. ReALLY was commissioned to develop the overall brand identity, packaging and provide art direction for the stores interior. By discovering the uniqueness, the brand itself becomes a trend icon, providing a new platform and experience for the rising generation.

The Motif logo comprises of simple elements - The basis of design. The word “Motif” means a repetitive pattern; the Motif brand identity toys with this idea, resulting an extendable supergraphic using the original forms of the logo. The packaging of the lighters takes account of the production costs, functions, aesthetics as well as the brand’s mission, targeting to showcase the story behind the works and the Artists. Illustrations and artworks are blended into the interior space in creating a trendy and artistic environment for all to enjoy.

Following the success of the first Gallery & Cafe (opened in 2017), we have continued to serve as their brand custodian. Ongoing communications include both B2B industry Expos and B2C marketing collaterals. Since then, further stores have been opened in other areas of Greater China and Asia, spreading the love of art throughout the world.

Zippo Motif

Strategic Branding

Who wouldn’t want an all-encompassing food with the taste of meat and the health benefits of veggies? The future has arrived. Future Bar brings us into the future by serving green food that is healthy, tasty and with multiple varieties. The overall concept used icons of space as an expression of future and technology.

The brand identity wilfully overlaid space icons with veggies of similar shape (such as the pointy space shuttle with the triangular carrot, the round planet with avocado), enveloping the audiences with a mood of fun futurism. The identity has extended into a series of applications such as signages, napkins, meal trays and take-away bags, communicating the brand message from various touch points.

Green Common

 Future Bar (A New Retail Brand)

A collaboration between Sands Resorts Macao and Green Monday, 14 of Sands Resorts Macao restaurants to provide an array of innovative, nutritious and delicious vegetarian dishes. Adopting a plant-based diet is not only good for your health, but also helps reduce the carbon footprint for our planet

Key Visual has been developed to bring out the message of futurism, vegan food and healthy lifestyle. Not only featuring the photos of 3 hero dishes for this campaign in the layout, but also highlighting the significant advantages of green cuisine with illustrative icons, so as to catch the eyeballs and convey the unique benefits of a vegan lifestyle to customers at the same time.

In order to create an engaging media launch event for this campaign, we have designed different interactive elements, including info wall, mini-badges and photo props etc, so media/ participants could know more about green cuisine through games and interaction.

Green Monday x Sands

Green Cuisine Campaign

To cope with the strategic business development of FSE Holdings, a new company FSE Services Group Limited has established. Considering this is a brand extension project, and this new company shares the same vision and mission with FSEH, we decided to extend the legacy of the FSEH identity. The FSES symbol is made up of the Chinese character for people (“Ren”) and three circles. “Ren” represents not only the team, but also the customers and community. Similarly, the community is the roots, it is the environment which people live in and in turn be able to serve. The crown of the tree is represented by three adjoining circles, refers to the three main service pillars “E&M”, “Environmental”, “Cleaning” and “Laundry”

To extend the logo concept with FSE Holdings, so as to maintain a strong linkage with mother brand, but we have refined the logo of FSE Services Group in these aspects, ratio, spacing, typeface, icon size, colour usage of the logo, in order to evolve a more comprehensive logo. The choice of deeper green symbolizes the professionalism, whilst the inter-linkages shows how their powerful network can create synergies between members of the Group

FSE Services Group Limited

Logo Refinement & Stationeries Design

Green Common is a professional green consultation and solution platform, promoting green, healthy and sustainable living. Through vegetarian promotion and food rescue initiatives, to enable corporations, restaurants, schools, and the general public to join efforts in reducing carbon footprint and performing social and environmental responsibilities.

Green Common Booth @ Hofex Exhibition 

Common Good Juice is a cold-pressed juice presented by Green Common – an innovative brand that aims to revolutionize food mindset and promote healthy eating in Hong Kong. You will find the naming of Common Good Juice enticingly interesting as they were inspired by world-class celebrity green ambassadors & the health benefit, such as Faye Chill, Andy Anti-age, Leonardo Charm and Stella Glow. To enliven the product and build on the brand image, the packaging needed to be fresh, fun and full of goodness. The end result was a series of refreshing packaging that illustrated the juices’ benefits and vegan celebrity symbolically.

Each illustration was designed to portray the vegan celebrity’s characteristic as well as the juice’s benefit in a simple, memorable, easy-to-associate way. For example, the energetic Jet Li was represented by a rocket, matched with the body booster juice, and altogether given the title “Jet Boost”. The mono white illustrations and the bright colours of the juices joined together to create a coherent and complementary combination that stood out from the crowd. By focusing on the key messages, the design communicated the benefits effectively via a simple yet thoughtful style and approach, leading to a successful marketing strategy.

A collection of KV has been developed for the series. For a brand backed with a mission of educating the public on the goodness of Green/Healthy eating, the visuals hit the mark by calling out the key benefits of the products and shows the unique differences of the brand vs others in the market.

Alilgn

Common Good

Fruit Juice

Corporate clients and friends receive many gifts during Christmas, how can we make this Cookie Box stand out from the crowd? The 3 core values of this Handmade Vegan Cookie Gift Box are “Delicious, Environmental Friendly and Healthy”, how can we deliver these messages whilst adhering to the theme of Christmas? We answered all these questions with a concept of a deliverable gift that can be personalised with bespoke messages and a box that can be reused as a mini storage box.

The Cookie box was wrapped in form of a special parcel from “The Green Santa”. On the front of the box, was an area where the sender could write down personalised blessings, making it truly unique and heart-warming Christmas gift. Information about the number of cookies and flavours were playfully hidden in the graphics of the stamp at the right top corner - in the end, Christmas is a time to show your love to friends and family, to feel blessed and to have some fun, isn’t it?

Information about the number of cookies and flavours were playfully hidden in the graphics of the stamp at the right top corner of this “The Green Santa” Cookie box. There was a special highlight n the front of the box, an area where the sender could write down personalized blessings, making it truly unique and heart-warming Christmas gift.



Vegan Christmas Gift Box

Entering the digital century, Green Common has decided to extend its grocery shop to the online platform. To enhance the whole shopping experience, we have worked with our clients strategically on the inter-engagement of the online and offline platform. We have created personalized functions that would assist our target consumers to select products which suit them the best.

To enhance the whole brand image of the new platform, we used various graphics to communicate with the user and assist their usage. For example, graphical illustration has been used for questionnaire section to walk the user through the personalized section. A complete set of value icon has been designed for the ease of communication, while enhancing the user experience. 

Various useful functions and filtering has been taken into consideration for a better user experience. The design of an instant nutrition calculator also helps the page stand out from competitors, for a simple, yet effective way to calculate healthiness

The responsive E-shop page aligns and integrates with Green Common existing platform to create a comprehensive to Online to Offline experience. 

With the hard work on integration, the E-platform is intercrossing with all grocery shops and restaurants under Green Common. Functions such as online food ordering and delivery, shop and pickup, today’s forum are running smoothly and changing the whole engagement experience of their target consumers.

Corporate Website & Online Store

Green Common’s Vegan mooncakes provide a healthy alternative to the traditional version. To us, the Mid-Autumn festival is about sharing and joy. Commonly bought as gifts, the packaging shows the recipient a strong message of love, of health and of happiness.

The message of healthy eating and joy was brought out through the choice of colour, graphic pattern and packaging format. The hexagonal box was about spreading joy in all directions. Leafy patterns and shapes made of nuts/ melon seeds showed the product as handcrafted vegan mooncake. The iconic jade rabbits run on the silver-foiled moon and playful lanterns, building up a festive atmosphere. The overall design was elegant and delicate, as a sharp contrast to mass-produced mooncakes in the market.

Vegan Mooncake

In the world of web design, one-page website is a growing trend due to its functionality. Desiging with a minimalistic and organized approach, while offering simple and clean user experience.

Ottimo Consulting Limited

Website Content Planning

At Chinese New Year, the traditional Chinese candy box stores a variety of sweet goodies. The word “全盒” (all together box) means “harmony”, “completeness” and “togetherness”. By having a various of foods (like almonds, pistachios, date palms, vegan gold ingots cookies, and vegan lucky cat cookies) in one box, the concept focuses the idea of being “together”, in this important time of the Chinese calendar. 

The Chinese have a strong belief in “spherical heavens and flat earth”(天圓地方), they have applied this concept to different aspects, such as architecture. 

Based on this geometrical design concept, we created a festive packaging that illustrates contemporary elegance and aesthetics. The snacks inside the box were turned into simple icons and being part of the pattern. They were given blessed naming (such as “Forever happy Pistachinos”), as shown on the right top of the pack. Now, you can stock your box with modern and healthy choices and share the benefits with your friends and family

Chinese Candy Box

The history of soup in China might be as old as the history of cooking. To highlight the importance of Chinese soup in Chinese food culture, we adopted a concept of “Secret Bible of Kung Fu (武林秘笈)”. When you open this secret bible, you can discover and enjoy the mystery vegetarian soup in just 5 minutes.

Chinese Vegan Soup

With more health foods being imported nowadays, Common Good also have a widely selected collection of premium foods ingredients imported from around the world, including organic seeds, nuts, soymilk powder. The brief is to develop a clear system on the categorization and differentiation on the packaging. The result is a simple and elegant system that not only allows distinctive differentiation (making it easy for customers to find what they need in a sea of products), but one that is adaptable to future product expansion.

As these premium food ingredients are organic and with no preservatives added, we applied a concept of purity and simplicity - using a Kraft paper bag with an eye-catching tag to indicate its nutritions, and combined with a choice of resealable zipper to preserve products’ freshness. We selected 3 distinctive colours for the 3 main food categories (Orange: Snacks & Nuts; Green: Grains & Seeds: Pink: Food Powder), attractive and interesting infographic were included on the tag to present all related information (e.g. Net Wt., Origin, Special Benefit etc).

Organic Snacks & Food 

green

“Green It Yourself (GIY)” Programme is a comprehensive community programme to promote vegetarianism and green living in Hong Kong. A variety of activities and cooking competitions were organized to encourage the public to adopt a vegetarian habit and enhance environmental awareness so that they may “Green It Yourself” at home. When deciding on the key art direction, we focused on a friendly, approachable route with simple and down-to-earth messages, in order to appeal to the wide mass market.

Since we were targeting the mass market, selecting a famous celebrity as an endorsement for this programme was an effective way to bring awareness. Moses Chan (陳豪) was appointed, as he is a popular artist that our target audiences are familiar with and with a positive image. A modern and minimal home scenario was set as the art direction for the Key Arts in order to highlight the message of veggie cooking. The result was a modern and friendly campaign where the mass could easily connect to.

Various communication channels were used to create an all-round promotion campaign, visuals were tailor-made for different usages, e.g. Facebook, Website. We also helped to create the video title animation for a cooking competition by using the elements and graphics of GIY campaign.

Green Monday 

Green It Yourself Campaign

A cooking competition (素造港式真風味烹飪比賽) was organized under the Green it Yourself Campaign. We were appointed to handle the overall creative and art direction for this project, since the theme was about Hong Kong Style Cooking, so we focused on creating a unique representation of Hong Kong and its culinary delights.

Several iconic cuisines or dishes were selected to represent Hong Kong, including Dim Sum, Eggette, Wonton noodles. They were all presented in an illustrative style to stand out. The title of the competition was highlighted as a clutter of neon/ traditional signboards, further enhancing the overall mood of Hong Kong style.

We also helped to create the video title animation for a cooking competition by using the elements and graphics of GIY campaign.