Green Common
Chinese Candy Box
Packaging
A Modern Twist on a Traditional Confectionery Box

Re/ Think
At Chinese New Year, the traditional Chinese candy box stores a variety of sweet goodies. The word “全盒” (all together box) means “harmony”, “completeness” and “togetherness”. By having a various of foods (like almonds, pistachios, date palms, vegan gold ingots cookies, and vegan lucky cat cookies) in one box, the concept focuses the idea of being “together”, in this important time of the Chinese calendar.
Re/ Build
The Chinese have a strong belief in “spherical heavens and flat earth”(天圓地方), they have applied this concept to different aspects, such as architecture. Based on this geometrical design concept, we created a festive packaging that illustrates contemporary elegance and aesthetics. The snacks inside the box were turned into simple icons and being part of the pattern. They were given blessed naming (such as “Forever happy Pistachinos”), as shown on the right top of the pack. Now, you can stock your box with modern and healthy choices and share the benefits with your friends and family
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