ReALLY Design is a branding and design agency providing bespoke branding, digital and communication design to every unique client.

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Logo & Branding
Corporate Identity 
Stationery Set
Visual Identity System

Branding

Food & Beverages
Health & Beauty 
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Packaging

UI & UX Design
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Mobile / Web Application Design

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Tailoring creative solutions that build up your brand, creating truly effective works that last.

Services

Works

Today’s livestock industry contributes more carbon footprint than all transportation combined. The game-changing OMN!PORK is created to be an all-purpose plant-based pork analogue that is nutritionally superior and environmentally friendly . This message has been conveyed through the brand, packaging and various touch points.   

Think

The brand graphic “!” (the exclamation mark) plays an important role as announcing this new and revolutionary plant-based pork has arrived in the city. And for another brand graphic – the pig icon, the significant pig nose was created with the shape of bean and leaf, representing the vegan ingredients for this brand. 

Build

To align with the promotion strategy of the client, firstly targeting the Hong Kong market, brand name in Chinese is placed at the right top corner of the package, so as to create a stronger bonding with the target audience (e.g. housewives). The unique brand graphic “!” is also integrated into the Chinese character “肉”, to create a consistent and systematic brand identity for this brand and package.

Align

Plant-based Food Branding

Omn!pork

To keep pace with the market developments and keep abreast of the competition, rebranding is an essential process for this professional brand to create a stronger voice in the industry. By giving a fresh and attractive brand image to an organization, it helps to meet the consumers’ ever-changing preferences.

Keeping the blue as the main colour, the new logo was enriched with a concept of a splash of fresh water droplet and a sailing forward ship, to express how a legacy and long-established brand moving forward on their cleaning service and quality.

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of the corporate identity. Having a good combination of the design and paper texture help business evolution by winning customers and associates. 

Waihong Services

Rebranding

Common Good Juice is a cold-pressed juice presented by Green Common – an innovative brand that aims to revolutionize food mindset and promote healthy eating in Hong Kong. You will find the naming of Common Good Juice enticingly interesting as they were inspired by world-class celebrity green ambassadors & the health benefit, such as Faye Chill, Andy Anti-age, Leonardo Charm and Stella Glow. To enliven the product and build on the brand image, the packaging needed to be fresh, fun and full of goodness. The end result was a series of refreshing packaging that illustrated the juices’ benefits and vegan celebrity symbolically.

Each illustration was designed to portray the vegan celebrity’s characteristic as well as the juice’s benefit in a simple, memorable, easy-to-associate way. For example, the energetic Jet Li was represented by a rocket, matched with the body booster juice, and altogether given the title “Jet Boost”. The mono white illustrations and the bright colours of the juices joined together to create a coherent and complementary combination that stood out from the crowd. By focusing on the key messages, the design communicated the benefits effectively via a simple yet thoughtful style and approach, leading to a successful marketing strategy.

A collection of KV has been developed for the series. For a brand backed with a mission of educating the public on the goodness of Green/Healthy eating, the visuals hit the mark by calling out the key benefits of the products and shows the unique differences of the brand vs others in the market.

Alilgn

Green Common

Common Good Fruit Juice

Established for over 30 years, Wing Yuen has long been one of the key players in tea industry serving as wholesalers and exporters. With an aim to open up the brand to mass market and extend the tea culture to the modern generation, ReALLY was called upon to rethink their identity, packaging and graphics for their new flag store in Central. After analyzing the market, history and visions of the brand, we came up with a consolidated brand platform, setting the image of Wing Yuen as an open-minded Tea Master, who is reliable and friendly.

A unique logotype was created using the concept of the traditional Chinese seal as a tribute to Chinese Culture – as “Yuen” means having the consideration to the roots (飲水思源). The overall mood was calm, elegant and of reliable quality. The key graphics for the brand was a series of illustrations highlighting the process of tea-making, as Wing Yuen was all about education. The graphics allow the audiences to understand the background of tea from the field to the cup.

Instore graphics once again communicates the tea-making process and slogan of the brand “Tea is the origin of Health” (以茶養生，延年益壽）through elegant illustrations, serving as visual cues to open the gate of tea culture to tourists and beginner tea-drinkers.

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Wing Yuen

Brand Revamp

Motif is a brand that promotes the values of culture and art through collaborating with various artists. Motif partners with the world renowned lighter company Zippo to create distinctive artist lighter collections. ReALLY was commissioned to develop the overall brand identity, packaging and provide art direction for the stores interior. By discovering the uniqueness, the brand itself becomes a trend icon, providing a new platform and experience for the rising generation.

The Motif logo comprises of simple elements - The basis of design. The word “Motif” means a repetitive pattern; the Motif brand identity toys with this idea, resulting an extendable supergraphic using the original forms of the logo. The packaging of the lighters takes account of the production costs, functions, aesthetics as well as the brand’s mission, targeting to showcase the story behind the works and the Artists. Illustrations and artworks are blended into the interior space in creating a trendy and artistic environment for all to enjoy.

Following the success of the first Gallery & Cafe (opened in 2017), we have continued to serve as their brand custodian. Ongoing communications include both B2B industry Expos and B2C marketing collaterals. Since then, further stores have been opened in other areas of Greater China and Asia, spreading the love of art throughout the world.